Long-tail keywords have risen in importance in 2024 as a key component of effective SEO strategies. These are more specific and usually longer keyword phrases that users are more likely to use when they are closer to buying or when using voice search. As opposed to generic keywords, long-tail keywords have fewer competitors and superior conversion rates, making them particularly valuable for businesses looking to attract targeted traffic.

One of the primary benefits of long-tail keywords is their ability to target highly specific search queries, which often indicate stronger purchase intent. online business tips for beginners For example, instead of targeting the broad keyword "shoes," a business might focus on "affordable running shoes for women." This specificity helps draw users who are further along in the buying cycle and more likely to convert. Employing tools like Google's Keyword Planner can help discover profitable long-tail keywords relevant to your business.

Incorporating long-tail keywords into your content strategy also improves your ability to rank for voice search queries. Voice searches tend to be more conversational and specific, matching the nature of long-tail keywords. By creating content that answers these detailed queries, businesses can increase their chances of appearing in voice search results. This approach not only improves SEO performance but also matches content more closely with user intent, leading to better engagement and higher conversion rates​ Similarweb​​ Semrush​.